One of the most important considerations when setting up your shop and adding products is the naming & description of the product. A properly named and described product is easily discoverable by a customer on the marketplace.
When naming a product, provide the full conclusive names to differentiate it from items that might be from the same mother brand. If for example you’re selling an I-phone, naming it ‘’iPhone isn’t ideal’ as there are different types of i-phones. A good name for example would be iPhone 7s 128gb, as shown below
When describing the product, include all the details that will aid the customer in making the purchasing decision. The above iPhone is described as below, a conclusive description from connectivity to the iOs version. This provides a very clear picture to the customer on the product